YAY Games Partners with SmartEcoSystem for their new Smartphone Release

With the mobile trend sweeping the world, more and more internet users spend increasingly larger amounts of time on their smartphones and tablets. Mobile gaming, in particular, has been a driving force behind the growth of the gaming industry, being responsible for of the video game revenue worldwide.

As the penetration rate of mobile and smartphone usage continues to accelerate, we have decided to form a strategic partnership with the to bring an exclusive smartphone product.

YAY Games AYYA Smartphone

The AYYA smartphone presents a unique ecosystem that opens up access to useful intelligent features for a wide range of users to make their life easier and safer.

AYYA smartphones will be released with a pre-installed copy of Bold Point. As a groundbreaking NFT role-playing card game, Bold Point is our first flagship product. The game will be released on our decentralized platform in Q4 of this year.

Besides the above-mentioned, YAY Games and SmartEcoSystem have also discussed launching a limited version of AYYA Smartphones dedicated to the release of Bold Point. This new model will provide users with a new level of communication security.

“We are pleased to announce the release of a limited batch of the AYYA Bold Point smartphone. YAY Games is launching a truly innovative product on the market, which fully corresponds to our company’s philosophy. AYYA smartphone and Bold Point game represent the development of already familiar products in new directions.”

  • General Director of SmartEcoSystem LLC Vladislav Ivanov

Our research-based commentary: “Based on the analysis results of the decentralized games market at the end of 2020, we realized that the threshold for entering Defi games projects is very high for ordinary users, both in terms of financial investments and in terms of technical literacy. Therefore, we decided to develop a technical platform which will allow ordinary players to get acquainted with the crypto industry and decentralized projects by creating a friendly game with a very low entry threshold.” This decision was the Bold Point. Bold Point is an NFT-based collectible card RPG game using innovative mining mechanics. Thanks to its own Sidechain technology, Bold Point allows players to dive deeper into the world of decentralized finance and crypto industry and get all the benefits of financial innovation without connecting their real wallets: in fact, Sidechain is a sandbox within the game’s circuit.

About Smart Eco Systems

SmartEcoSystem specializes in the development and production of consumer devices operating in LTE and 5G networks. They are engaged in designing and developing relatively simple data transmission devices and complex hardware and software systems.

Currently, the company’s priority is the development of products for data transmission in LTE networks as the most widespread in Russia and the world. Also, one of the essential directions of the company is the development of smartphones under the AYYA brand.

About YAY Games

YAY is a decentralized gaming marketplace designed for gamers, traders, and farmers that merges the gaming sector with decentralized finance.

YAY, at its core, is a gaming marketplace platform that is introducing multiple games in a decentralized way, utilizing blockchain technology to diminish the gap between games and decentralized finance.

We bring the regular gamer into the blockchain by adding innovative in-game mining mechanics, farming pools, and non-fungible tokens to casual games. Thus, rewarding the user based on the number of games played, achievements accomplished, tournaments, and more.

Do not miss your chance to join us on this journey through the blockchain. Follow us on , , and



YAY.games is a fully decentralized Gaming Marketplace designed for Gamers, Traders and Farmers.

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is a fully decentralized Gaming Marketplace designed for Gamers, Traders and Farmers.